HBO - LOVECRAFT COUNTRY
The characters of the popular genre-bending HBO Lovecraft Country show embark on a treacherous journey, stopping at nothing to reach their destination — no matter the cost. So we decided take fans on a journey for the series finale, taking guests back to the 1950s with an elaborate drive-In experience that included custom contactless concession stands, a Lovecraft Country FM radio frequency, and plenty of Lovecraftian surprises.
Who says you can’t pull off an experiential event during COVID?
*Fully contactless event*
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CONCESSION STAND GOODIES:
*We worked with Black-owned businesses and artists.
CUSTOM ILLUSTRATIONS:
SOUVENIER:
When fans pulled into the entry, we took a photo from the outside of their car (to remain contactless). Then we surprised them with these custom posters for them to share online and hold as a keepsake: