JOHNNIE WALKER

Johnnie Walker looks to shed its formal perception and appeal to a new generation of drinkers.

To help Johnnie Walker step into this new era, we reimagined the House of Walker experience and created two different immersive worlds that House of Walker could become: Black Magick and John Walker & Sons Grocer.

JOHN WALKER & SONS GROCER:

Johnnie Walker was born out of a local grocery.  So, we worked on doing a contemporary spin on the brand’s heritage with a pop-up exhibit called “John Walker & Sons Cocktail Grocer,” serving whisky in to-go cups and slings snack pairings to match. The pop-up exhibit is actively traveling through different festivals and events:

BLACK MAGICK:

We worked on a teaser video to introduce the world of Black Magick and partnered with the amazing Arterty team in NY, to bring it to life in less than two weeks (plan, shoot, edit, design, vfx, and composing kickass music!).