NBA LANE

SHORT FILM - SPORTS EMMY AWARD-WINNER

Sports Emmy 2x Nominee: Outstanding Short Feature, Outstanding Edit - Short Form

Adweek, "Best Ads of 2021, No. 4"

Sports Business Journal, Best Creative of 2021

Welcome to the GREATEST NEIGHBORHOOD in the entire 🌎 - LeBron James

To celebrate the 75th anniversary of the league we created a basketball utopia where NBA ballers from past and present come together. Our campaign is grounded in the real history of the NBA, but we are pushing beyond highlights and instead constructing a physical space that’s alive, amplifying the most legendary personalities of the league and creating a world around them. We are opening the doors to fans to a fictional community that we would all want to be a part of. At NBA Lane rivals are neighbors, teammates are houses apart. Simply put, NBA Lane is the physical representation of the league itself – one big community built from the collective love of basketball. 

Adweek, “One of the Best Sports Ads Ever“ • Complex, “Greatest NBA Commercial” • Sportscenter, “This NBA video is INCREDIBLE 🙌 “ • ESPN•

FAN ART:

CREDITS:
CONCEPT CREATOR & SR. COPYWRITER: CHANAE REED
CONCEPT CREATOR & SR. ART DIRECTOR: JOHANA MARTINEZ
CREATIVE DIRECTOR: STEVE HORN
CREATIVE DIRECTOR: MINA MIKHAEL
AGENCY: TRANSLATION LLC