Wendy's

Emphasizing the extreme crunchiness and peak quality of Wendy's Pacific Cod sandwich.  

Trader Joe's

A relatable ad that taps into the uncommon experience of  exploring new foods while shopping at Trader Joe's. 

ChapStick 

People always seem to misplace their ChapStick tube before finishing the product. Here's a celebration to those lucky champs that finally finish a whole tube. 

Concept and Copy by: Chanae Reed